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Detailed Content Treatment - CLASS™

Definition

The step after the Final Prospectus and before the Final Script is to detail the content treatment. This outline will give the curriculum writer and media writer a solid foundation on which to write a script. Once the Detailed Content Treatment is approved, there will need to be a change order to add or subtract anything (e.g., types, assessments, media elements). It is a point-of-no-return for the amount of work required to produce the product.

Elements

The team of Instruction Design Specialists, Instructional Designers, Production Manager, content developer, and writer(s) will take the outline from the Prospectus and write descriptions under each heading. This description should include one or two sentences for each of the following:

• Content
• Blending Content and Metaphor
  • Once the content is developed, the media writers refine the metaphor and media elements. Careful examination of the metaphor and content need to be made so they work well together. The motivations for ht metaphor should always in inline with the overall content objectives. This is where problems can be identified and addressed before writing occurs.
    • Metaphors with characters require fully developed character sketches.
    • Stories require fully developed plots with all elements.
    • Textual approach – what happens and style (conversation, dialog, first, second, third person, etc.)
    • Desired Media Elements (overall desires – not final versions)
      • Video
      • Audio
      • Graphics
      • Assessments and activities
  • Scripting – The ‘media’ and ‘content’ should be addressed separately. This supposes that the majority of writers are not skilled at both content and media. The content should be developed, as much as possible, void of preconceived metaphor. Content writer can or should offer suggestions for treatment, but that is best left to the design team. The Detailed Content Treatment will serve as the blueprint for the script. The media writers will write the script adhering to the Detailed Content Treatment.
• Visual and Conceptual Design Plan – An artist /media designer and a producer are included to determine the visual and conceptual design.
  • Page Layout
  • Course Specific Navigation
  • Visual Treatment (backgrounds, repeated elements, special buttons, characters, etc.)
• Production Plan, Schedules and Budget

Approval
CLASS™ Project manager
Production Manager

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